Have you ever fallen into the hole of fictitious original price, bundling sale, collection and praise scheme "Singles Day"?
Chengdu, 6 Nov (Xinhua) have you ever lost these holes in fictitious original prices, bundling sales, and collecting praise schemes for "Singles Day"?
Xinhua News Agency reporter Dong Xiaohong
The lowest price of the whole network is more expensive than the original price, and the praise discount is a scam. The annual "Singles Day" promotional event is coming, and the major ecommerce platforms strongly promote the "brain-burning" promotion rules, and a dazzling array of goods are labeled with preferential discounts. However, what are the tricks behind the "low price storm"? What traps are hidden?
There is something wrong with "low price storm": fictitious original price, bundling sale, collecting praise scam
Sichuan consumer Ms. Yang in a shopping platform online store "original design clothing store" paid attention to a dress priced at 559 yuan for many days, ready to buy when the online store to engage in discount activities. Before "Singles Day", the online store promoted free delivery, full 500 minus 20 yuan, Ms. Yang immediately made a single payment of 539 yuan to buy the favorite dress.
Three days later, Ms. Yang went to the online store to buy a coat, but found that the dress price of the previous order was only 335 yuan, unexpectedly greatly reduced 204 yuan! Ms. Yang asked the online store to refund the price difference, but the online store refused to refund the money.
On the eve of "Singles Day", similar fictional original price phenomenon is not uncommon, bundling is also a common routine.
Recently, Ms Wu, a member of the public, bought a train ticket on an online platform at a fare of $65. However, there is a total fee of 30 yuan for two additional coupons. According to the website, coupons can enjoy 7-24-hour booking service, customer service, quick refund and change service, SMS reminder service, etc., and cannot be cancelled. Ms Hu paid 30 yuan for coupons, but it turned out that these preferential services were "on paper". None of them could be realized, but the money could not be refunded.
"instead of getting a bargain, I paid for nothing." Ms. Hu said regretfully.
WeChat Ji Zan low-price shopping scam is also a way to brush the screen in the circle of friends before the arrival of "Singles Day."
"as long as you share the content of the event with the circle of friends and give a total of 28 likes, you can get oysters at a low price." Ms. Yi, who lives in Luzhou, Sichuan, was attracted by this advertisement and hastened to yell for a like in the circle of friends. After completing the number of likes during the event, he paid 49.6 yuan for 10 jin of raw oysters. However, when agreeing to pick up the oysters at the pick-up time, the merchants said that the activities were too hot and that the oysters had been collected.
"I think it's too bad. Isn't that a lie?" Ms. Yi said, open the circle of friends, there are still a lot of friends who do not know the truth are collecting praise and buying things at a low price.
Deep business routines: false propaganda, rising first and then falling, "fishing" trap
The reporter learned that with the advent of "Singles Day," the business routines are mainly manifested in false propaganda, rising first, and then falling, "fishing" traps, and so on.
False propaganda is misleading. Shan Jing, deputy secretary-general of the Consumer Rights Protection Committee of the Sichuan Law Association, said that in order to brush sales during the "Singles Day" period, some unscrupulous businesses will use some false words to publicize and take advantage of the opportunity to mislead consumers, for example, "production has been ahead", "the lowest price of the whole network" and so on, behind most of the fictional facts and hidden truth.
Wei Navy, a lawyer at Beijing Amber (Chengdu) Law firm, said that although there are provisions in the law to triple compensation for fraud, many commodity sellers are lucky and believe that they will not be fined if they are not caught. On the contrary, false publicity has become a common business sales routine.
-- using information asymmetry to raise prices first and then discount them. "in this way, some businesses deceive consumers into spending, infringing on consumers' right to know and the right to choose." Said Liao Hua, a lawyer at Taihe Tai Law firm.
"I think I'm going to buy a stroller. Last month, the original price was 1300 yuan, but in recent days it has suddenly become 2400 yuan. It also says that the price of double Eleven will be greatly reduced by 500 yuan, which is actually much more expensive than the original price." Mr. Yang, a citizen, said.
-- "fishing" low-cost trap. The reporter learned that on some online shopping platforms and WeChat platforms, such gimmicks as free likes, free forwarding, and free trials are used to induce consumers to issue orders, and some deliberately do not specify in advance whether the deposit will be refunded. Some will "participate in the event are not refundable" and other provisions vague written at the end of the event page, resulting in the loss of consumer money and property is not a small number of cases.
Li Kui, a lawyer at Sichuan Boshen Law firm, said that when consumers participate in these "fishing" low-price shopping activities, businesses will refuse to return the deposit collected in the later stage under the pretext of "the goods have been issued" and "the order has not been used." Or tell the refund to charge a high handling fee, or even the actual provision of goods or services do not conform to the publicity, to deceive consumers. Some WeChat Jizan also need to provide identity information and social accounts, which is likely to lead to the theft of personal information.
The reporter learned that in promotions, raffles and other activities, in order to induce unspecified consumers to participate in publicity activities, there are no restrictions on the eligibility to participate in activities, the number of participants, or the number of products and services. After the consumers meet the conditions for the activities, they do not meet the requirements for participation in the activities, the number of participants or the number of products and services are limited, and so on.
Consumers shine their eyes and learn to take the industry seriously and strengthen self-discipline and social co-governance
Liao Hua said: from the point of view of consumption, consumers must learn to take it seriously, dare to rely on relevant organizations, rely on professionals, and take up legal weapons to safeguard their legitimate rights and interests.
Shan Jing and other experts believe that in the encounter of the "fishing" shopping trap, if the merchants refuse to cash in for improper reasons, consumers can complain to the local market supervision department about the false sales behavior of the merchants; Mediation may also be requested from local consumer protection organizations; proceedings may also be brought in a people's court.
The reporter learned that according to the provisions of the Consumer Rights and interests Protection Law, if a business operator commits fraud in providing commodities or services, he shall, in accordance with the demands of consumers, increase compensation for the losses he has suffered. The increase in the amount of compensation is three times the price of the goods purchased by the consumer.
Gao Tao, a lawyer at the law firm PCCW (Chengdu) in Beijing, said that with the advent of "Singles Day", online platforms infringe upon the legitimate rights and interests of consumers from time to time. It is recommended that the majority of consumers choose a formal large-scale online shopping platform as far as possible, read the relevant terms carefully before issuing an order, and understand the rules and restrictive terms for the use of the goods or services purchased. Pay attention to the retention of evidence, such as single payment vouchers, commodity publicity information and chat screenshots, so that disputes occur in a timely and effective protection of rights.
Relevant experts also pointed out that in view of the "Singles Day" shopping traps, there is also a need to strengthen supervision and social co-governance. Constantly improve the network supervision service platform, upgrade the network supervision service, strengthen the crackdown and means; At the same time, we should explore the establishment of a multi-provincial law enforcement supervision cooperation mechanism, further establish and improve the daily communication and coordination mechanism of multi-provinces, and timely study and solve the outstanding problems in the cross-regional network market.