Ningxia Zhongwei: a Sports Business Card for the Integration of Sports and Travel to polish Desert Water City
Xinhua News Agency, Yinchuan, November 7 (Reporter Xie Jianwen) "come on! Come on. " In the Shapotou Scenic spot in Zhongwei City, Ningxia, located on the southeastern edge of the Tengger Desert, a group of outdoor enthusiasts either took part in tug-of-war or engaged in a tug-of-war contest, and a cheering cry warmed up the late autumn morning. The rising sun swept through the golden sand dunes, leaving a silhouette in the boundless desert, and not far away, several "sand platoon players" leaned forward and stretched their hands against the ball.
"when I first arrived in the morning, I stamped my feet with cold and exercised for a while, and now I took off my coat. I like playing volleyball in the desert, my feet on the sand, soft, very comfortable. " A sand platoon "female player" in a gray thin shirt said.
Known as the "desert tourism hotspot", Shapotou, Zhongwei City is a national 5A scenic spot, especially in summer and autumn, there is an endless stream of tourists, with a maximum daily reception of 20,000 people. Thousands of years ago, Wang Wei, a poet of the Tang Dynasty, waved the last song of "desert solitary smoke, long river and sunset". In recent years, with the development of the national outdoor sports industry, relying on the unique desert tourism resources, the development of desert sports, in poetry to show a different style of sports.
Beach volleyball, beach football, desert adventure, desert camping, desert archery. Through the integration of sports and tourism, nearly 30 outdoor sports with "sand" as the core are turning the central guard into a charming desert sports and leisure city, and Shapotou was also awarded the "National Sports Tourism demonstration Base" in 2017.
According to Cai Ju, vice mayor of Zhongwei City, Zhongwei City has successively held four National Desert Fitness Competition and three International Volleyball Federation Beach Volleyball World Tour. As well as 10,000 people across the Tengger Desert, China Silk Road cross-country rally, "Belt and Road Initiative" international women's beach volleyball elite competition and other sports events, the number of people participating in desert sports has exceeded 150000.
Liu Fumin, director of the Economic Department of the State General Administration of Sports, led a team to investigate the development of the outdoor sports industry in Zhongwei, saying that the outdoor sports industry is a happy industry for the common people. The integration of cross-border development with tourism, culture and other industries and formats is the general trend at present and in the future, is the new demand for the healthy life of the masses, and has great market potential.
"Zhongwei has the Yellow River and desert, and its geographical advantages are unique, but it is necessary to introduce a market mechanism and mobilize social forces to run sports in order to better stimulate the vitality of sports resources, promote sports consumption and turn sand into gold, and stimulate regional economic growth." Liu Fumin said.
Taking the Jinsha Sea Scenic spot, about 4 kilometers away from Shapotou District in Zhongwei City, as an example, by promoting the deep integration of "sports and tourism", about 100000 people are introduced here every year, and the income can reach 20 million yuan. Niu Jinlan, head of the scenic spot, said that the scenic spot is not only equipped with catering and accommodation facilities such as "train hotels" and "tent hotels," but will also set up a study and education base based on "Zamai grass box" to allow primary and secondary school students to camp outdoors. Personally experience the legend of local people fighting sand.
"in the past, tourists used to go to the south to see the sea, but now more people come to the northwest to see the sand. Desert leisure sports is different from competitive sports, more interesting, archery, hiking, sand sea surfing and other sports can be carried out in the desert. Although desert sports in scenic spots have just started and are faced with many difficulties, such as the lack of talents, I have confidence in the development of outdoor sports. " Niu Jinlan said.
It is understood that in addition to desert sports, Zhongwei City also relies on the Yellow River to develop swimming, rafting, bungee jumping and other water sports, China Austria, the Yellow River Palace two major water parks receive about 20, 000 visitors a year, with a total income of 1.5 million yuan. Relying on Xiangshan to develop mountaineering, rock climbing, mountain cross-country and other mountain sports, it attracts nearly 200000 tourists a year, and the income of sports tourism industry reaches 6 million yuan.
"Outdoor sports have become a fashion. In the next step, we intend to build desert sports and leisure parks to enrich outdoor leisure sports in an all-round way from a new perspective of integrated development of sports, culture, tourism, and so on. We will strive to launch the brand of Chinese desert sports tourism. " Cai Ju said.