Expo in the eyes of the Fortune 500: "China's opportunity" not to be missed
Xinhua News Agency, Shanghai, November 7-title: Expo in the eyes of the Fortune 500: "China's opportunity" not to be missed
Xinhua News Agency reporter Pan Qing
In the second China International Import Expo Science and Technology Life Exhibition area, the booths of IKEA, a giant furniture and household goods retailer, stand out. This is the second time IKEA has participated in the Expo, and it is also the first time that Ikea has participated independently in the exhibition.
At the first Expo a year ago, IKEA only joined the Swedish Pavilion and demonstrated its products and ideas through a display board.
"the enthusiasm for the 'Jin Bo effect' exceeded our expectations." Ikea head of Chinese public relations Yang Fan revealed that after the end of the first Expo, the company held a summary review meeting, agreed that Ikea should participate more deeply in the Expo, and decided to immediately start preparing for the second Expo.
A year later, Ikea carefully designed a 180-square-meter booth with the theme of "livable Future Home" and unveiled its second grand event as a "Green Development partner of the Expo". In addition to providing the functional area of the Expo's main venue with furniture and household goods based on the concept of recycling, IKEA also promised to put the PET plastic bottles recycled from the Expo site back into the Ikea value chain as raw materials, giving "second life" to the waste.
In the view of Anna Kurijia, president and chief sustainable development officer of IKEA China, the concept of "green progress" coincides with Ikea's sustainable development strategy "beneficial to mankind and beneficial to the earth". "We hope to work with China to achieve a more sustainable future through the Expo." Kurijia said.
From a display board to a booth, Ikea's "Jin Bo Story" reveals a trend: more and more of the world's top 500 enterprises see the Expo as an important opportunity for them to accelerate their expansion of the Chinese market and grow together with China's economy and society.
Danone Group, a food giant that coincides with its 100th birthday this year, has been ploughing the Chinese market for more than 30 years. In the year after participating in the first Expo, the Group has introduced more than a dozen items from New Zealand, Poland, France and other countries into the Chinese market.
At the second Expo, Danone appeared with more than 30 brands covering all three major businesses, some of which made their global debut at the Expo.
"China is a veritable 'country of opportunity'." Ouyang Botang, secretary general and chief executive of Danone, said that China's open trade environment and the broad trading platform of the Expo provide unique opportunities for multinational enterprises to bring the latest and best products to Chinese consumers as soon as possible.
For the second time in a row, Dell Technology Group has become one of the top 500 companies in the world to confirm its participation in the Expo. The rental area and construction area of the exhibition this year have greatly increased from the first one, and the number of solutions displayed has also increased from more than 30 last year to more than 50. Related to 5G and the Internet of things, artificial intelligence, multi-cloud strategy and infrastructure, mobile Internet and other areas.
Shi Feng, global vice president of Dell Technology Group and general manager of commercial marketing in Greater China, said that at the Expo, Dell Technology not only demonstrated its digital transformation strength in an all-round way, but also fully presented "in China." For the achievements of China's "development strategy" in the past five years.
"Dell Technology's layout in China covers the entire life cycle of enterprises, including design, R & D, procurement, production and supply chain, and most of the company's global output and procurement volume are completed in China." Shi Feng said that Dell Technology, which has witnessed, participated in and benefited from China's reform and opening up, has become a "foreign-funded local enterprise" in China.
At the first Expo, the "Table Tennis Robot" of OMRON, a maker of automation and electronic equipment, became an online celebrity. This time, OMRON not only brought an upgraded version of the "table tennis robot", but also moved the miniature version of the modern agricultural greenhouse to the Expo Pavilion. "Tomato from the Future" presents the OMRON intelligent organic cultivation solution with artificial intelligence and Internet of things technology.
Zhong Taoist, general manager of OMRON (China) Co., Ltd., said that China is OMRON's largest overseas market. Since entering China in the 1970s, Omron has built an omni-directional management system integrating R & D, design, production, sales and service. "in the future, OMRON will continue to promote the high-quality and sustainable development of China's manufacturing and agriculture, and create a better future world side by side with Chinese partners."
Johnson Automation, which specializes in the field of intelligent architecture, first released five new products, such as intelligent security, building automation, long-distance Zhaopin service for water chillers, at the second Expo.
"the first Expo brought in $30 million worth of orders from Johnson Control and showed us the high level of attention and demand for artificial intelligence and digital technology in the Chinese market." Liang Weichao, president of Johnson Control Asia Pacific, said that Johnson Control chose to release these new solutions on the open and innovative platform of the Expo, hoping to contribute to the high-quality development of China's economy through digital technology innovation.
"in China, for China," co-create with China, "appeared in the second Expo a number of the world's top 500 enterprises have expressed a similar vision. In their eyes, as an important platform for China to take the initiative to open up its market to the world, the Expo is continuing to release the "China opportunity" that cannot be missed.