Dongxiang Autonomous County of Gansu Province: poverty Alleviation team of Private Enterprises to help Poverty-stricken Mountains and villages embrace the Big Market
Lanzhou, 8 Nov (Xinhua) title: Gansu Dongxiang Autonomous County: poverty Alleviation team of Private Enterprises to help Poor Mountain Township embrace the Big Market
Xinhua News Agency reporters Wang Mingyu and Zhang Xinxin
Dongxiang Autonomous County of Linxia Hui Autonomous Prefecture in Gansu Province in the upper reaches of the Yellow River is already in the early winter. However, in a local embroidery workshop, it is still a "colorful" warm spring scene. Embroidery workshop person in charge Ma Xixiao is leading embroidery women to speed up the production of a number of handkerchiefs, hanging paintings, U-shaped pillows. Each piece of exquisite handmade embroidery handicraft is vivid and unique.
Dongxiang Autonomous County belongs to the deep poverty area of "three districts and three states" in China, which is "poverty in poverty and poverty in poverty". Poverty does not limit the imagination and creativity of the local people, which has a long history of manual embroidery. Ma Xixiao told reporters that manual embroidery is mainly made by rural women, women inherit mother art, handed down from generation to generation.
In the past, these handicrafts were used only as daily necessities for local residents. Most rural women usually take care of their children, do housework and keep watch over the pots and pans. "it is perfectly possible to organize them, expand production, and turn dexterous talents into real wealth." Ma Xixiao said.
After graduating from college in 2015, Ma Xixiao became a returning entrepreneur. Last year, she set up a local trading co., Ltd in Daban Town, Dongxiang Autonomous County, carrying out the integrated operation of manual embroidery production, processing and sales. She admitted that setting up enterprises in poor areas is faced with difficulties such as being far away from the consumer market, shortage of funds, lack of marketing ability, and so on.
Her plight was soon known to a large private enterprise in Dongxiang Autonomous County and became the object of help for the enterprise. Since last year, Wenchuang, a subsidiary of the enterprise, has given "hand-in-hand" support to Ma Xiao Xiao's enterprises. "from preliminary design, packaging, publicity, to later order sales, detailed planning has been carried out, and at the same time, unified training for embroidered Niang has been carried out. According to the standard production of manual embroidery. " Ma Xixiao said.
Ma Xiao Xiao's company quickly stepped into the right track, the market continues to expand. "now sales can reach 800000 yuan a year." Ma Xixiao said that so far more than 80 embroidery Niang have joined the embroidery workshop. Embroidery Niang's salary is calculated by piece, embroidery a handkerchief 10 yuan, a U-shaped pillow 20 yuan, each month can get 600 yuan to 2600 yuan salary.
Getting rid of poverty is inseparable from the growth of industries. While actively supporting local companies to become bigger and stronger, a number of poverty alleviation teams from private enterprises have also closely integrated with the local traditional planting and aquaculture industries to carry out intensive processing and packaging of agricultural products and animal husbandry products, extend the industrial chain, and cultivate local brands. Continue to improve the added value of products.
Dongxiang Autonomous County Longquan Town on the potato purchase point, trading in recent days booming. "this year's potato seeds are distributed free of charge to help enterprises, catch up with Rain Water, the yield has increased significantly, an acre of land can increase the income of at least 600 yuan." Uncle Ma, a villager who is selling potatoes here, told reporters.
Potato is one of the pillar industries in Dongxiang Autonomous County. In the past, because of their insensitivity to market information, farmers produced potatoes mainly as food rations for their families.
It is understood that at the beginning of this year, help enterprises in Dongxiang Autonomous County, in conjunction with local potato seed planting enterprises, invested more than 2 million yuan to provide 586jin seeds to 2625 poor households in 32 poor villages in 7 townships. And fine packaging of potatoes in Dongxiang Autonomous County to create high-quality potato sales. In addition, help enterprises have also docked with well-known food companies in Guangdong to develop potato starch food.
"Poor areas are not short of high-quality raw materials and products, but lack of brand awareness and mature marketing channels, which are areas that our private enterprises are good at." Said Zhang Tao, head of poverty alleviation projects for a private enterprise in Dongxiang Autonomous County.
In recent years, Gansu Province has carried out the campaign of "thousands of enterprises to help thousands of villages" to give full play to the advantages and role of enterprises to help poor areas to help poor areas. Driven by helping private enterprises, some of the original extensive planting and aquaculture industries in Dongxiang Autonomous County continue to grow, and they have their own local brands and stable sales channels. The poverty alleviation team of private enterprises is "bringing" more and more mountain goods and specialties into the big market.