Displaying the Cultural concept of National Business Card Exchange-- the National Exhibition of the second Expo plays "World Chorus"
Xinhua News Agency, Shanghai, November 8-title: displaying the Cultural concept of National Business Card Exchange-- the second National Exhibition of Expo played "World Chorus"
Xinhua News Agency reporter
A dazzling array of characteristic cuisine, eye-catching high and new technology, each with amorous traditional performances, profound historical cultural heritage. Entering the second National Exhibition of China International Import Expo (Expo), 63 foreign exhibitors, including 15 host countries, and 3 international organizations, accompanied by the China Pavilion, displayed gorgeous national business cards. What is traded is goods and services, what is exchanged is culture and ideas, and the "world chorus" of openness, innovation and win-win cooperation is played with ingenuity and ingenuity.
Display of national business cards
Well-known brands, special events, important people. Each exhibitor displayed its own unique national business card.
As the host and guest of the two consecutive Expo, the Russian National Pavilion is a warm red. The eye-catching location in the museum shows the latest model of the Russian luxury car brand "Aurus", which is a civilian version of Russian President Vladimir Putin, a perfect combination of traditional technology and modern technology, and is undoubtedly a representative national business card in Russia. Nuclear-powered icebreakers, new regional airliners, helicopters, agricultural machinery and large-scale energy engineering projects and other "hard nuclear" products, bearing Russia's heavy industrial heritage; A number of Russian landscape paintings at the top of the pavilion show the strong cultural accumulation of Russia.
Walk into the French pavilion, white as the bottom, embellished with blue and red, highlighting the unique charm of France. The yellow shirt signed by the new Tour de France champion Bernal has been placed in a prominent position to display the sports business card of the Tour de France. Seventeen well-known French enterprises, including Airbus, Danone and L'Or é al, have joined hands to demonstrate the ability of French enterprises to serve the Chinese market from four aspects: agro-food, sustainable development, health and well-being and innovation.
"the French pavilion has a high quality and a wide variety of exhibits. It may not be the largest national pavilion, but it must be the most interesting." Benoit Giddy, French consul general in Shanghai, said confidently. This year, France, as the host and guest country, a total of more than 80 French enterprises participated in the exhibition, showing enthusiasm and expectations for the Chinese market.
Two naive alpacas greet each other with a smile at the Peruvian National Pavilion. In the pavilion of the only principal guest country in Latin America at the Expo, visitors can pick up their mobile phones and clap them intimately with the straw rope bridge of Inca civilization. Wearing VR glasses, you can immediately fly over the ancient and magical Nazca ground wire like an eagle in the sky.
The Zambian Pavilion, the main guest of Africa, is full of vitality, and animal sculptures and photos such as giraffes, lions and zebras can be seen everywhere, as if they were in Zambia National Park. Honey, spicy wood seeds, handicrafts and other local products attract many visitors. Zambian Minister of Commerce, Trade and Industry Christopher Yaluma said that Zambia is very honored to be the only principal guest in the African region of the Expo, which has put Zambia on a higher platform and ushered in more development opportunities.
In other non-guest country pavilions, the Turkey Pavilion brings special hot air balloons, while the Hungarian Pavilion displays Teqball, a burgeoning sport originated in the country, with unique business cards with interactive experiences that draw loud cheers from the audience.
Promote star goods
Star goods and services are not only the protagonists of the national exhibition, but also an important carrier to promote economic and trade exchanges between countries.
Under the "Industrial Wind" black steel frame structure of the Czech National Pavilion, the exhibits include "big men" such as "Czech shark" light aircraft and Skoda cars, as well as traditional products such as crystals and beer. In the beautiful sound of the piano, To create the perfect unity of firmness and romance. "the Czech Republic is a modern and successful export-oriented European country and that is the main message we want to convey." Radek von Drachek, chairman of the Czech House of Representatives, who led the high-level government delegation and the business group, said.
The Jamaica Pavilion, which is also the host and guest country, has a straightforward theme-"doing Business with Jamaica". In the museum, you can taste a cup of blue mountain coffee, experience a strong Caribbean style, but also taste high-intensity rum, lips and teeth to leave fragrance.
Uzbekistan National Pavilion also brings the temptation of fine wine, in the white "castle", characteristic white wine for tasting, with exquisite pottery and rich Central Asian characteristics of the copper pot, full of charm. Walk into the Kazakh National Pavilion, you can taste the local characteristics of horse milk and camel milk, smell "meet Kazakhstan, release your nomadic soul."
In the Malaysian National Pavilion, durian fragrance is overflowing, attracting a large number of visitors to line up in a long line, just for a "Elvis Presley" strange. In addition to the top durian, Huang Huohui of the Shanghai Representative Office of the Palm Oil Commission of Malaysia also described the health benefits of the country's palm oil products. He believes that the Expo provides a good platform for Malaysia to find more opportunities for cooperation in its rich natural resources.
The Ecuador Pavilion features bananas and prawns, which are popular in the Chinese market, as well as alpine roses that are increasingly "now flying into the homes of ordinary people". The Swedish Pavilion mainly showcases innovative and sustainable solutions for travel and transportation, and other services are also of concern.
The second Expo also attached importance to cooperation among countries at different stages of development, with more than 30 of the 44 least developed countries participating, including South Sudan, the youngest country in the world. This time, the sesame seeds, gum Arabic and honey brought by the South Sudan Business Alliance are all welcomed by the Chinese market for their natural ingredients.
Exchange of colorful cultures
The national exhibition also brings colorful culture, ancient Europe, unrestrained Latin America, long Asia, enthusiastic Africa, unique style of the Middle East. Civilization meets here, culture stirs here, and draws a picture of the world in which the United States shares weal and woe.
Italy and Greece are both ancient civilizations, and their national pavilions are permeated with strong historical and cultural flavor. The Italian Pavilion uses the Roman Colosseum and the leaning Tower of Pisa to outline the impression of Italy. The Greek National Pavilion, modeled on the ancient Greek temple, is divided into three parts: cultural heritage, hospitality and Greek cuisine to show visitors the unique charm of Greece. Greek Deputy Foreign Minister Flagoyannis told reporters at the National Pavilion that both Greece and China have a long history and civilization, and that there will be more sparks in the field of culture in the future.
The Jordan Pavilion, the guest of honor, is surrounded by towering stone pillars in the ancient city of Petra. Read newspapers in the Dead Sea, travel through ancient cities, explore the desert-a Middle Eastern country that attracts a large number of visitors with its unique cultural temperament.
Cambodia "moved" the palace to the Expo, the national pavilion resplendent, the gate imitation Preah Vihear temple gate, so that visitors fully appreciate the unique Khmer culture. Thailand Pavilion is decorated with luxurious gold with modern curve shape, so that the audience in the national cultural atmosphere to experience a sense of the future. Nakon of the Department of International Trade Promotion of Thailand's Ministry of Economic and Trade said that Thailand is very grateful to be the host and guest of the second Expo. "We want to promote not only products but also Thai culture to the world."
Different from the rich traditional customs of many Asian pavilions, the India Pavilion, with the theme of "ever-changing India: a country full of infinite possibilities," has a silver-gray background with smooth lines and a sense of high technology. To show the audience the image of a modern ancient civilization. Bharat, head of the Indian Yoga and Cultural activities Organization, said that China and India are both ancient civilizations, the Expo provides a good platform for cultural exchanges, and the daily fixed art performances of the Indian Pavilion attract a large audience.
In addition, the Columbia Pavilion brings South American coffee culture; in the Tunis Pavilion, the two singers perform music with unique Arab national characteristics; and in the Argentine Pavilion, visitors can experience the feeling of being a star.
Jean-Michelle Diya, president of the Federation of Maritime Industries of the French Aix-Marseilles Metropolitan Circle, admired: "the Expo is really a world stage!" I would like to applaud the successful holding of the Expo in China! " (reporters Qiao Jihong, Chen Yin, Peng Tianxiao, Zhang Man, Wang Chendi, Wu Baoshu, Lin Yan)