In 2018, the scale of China's performance market economy exceeded 50 billion yuan.
Xinhua News Agency, Beijing, 8 Nov (Reporter Yu Junjie) on the 8th, the China performance Industry Association released the "2018 Annual report on China's performance Market" in Beijing, showing that the overall economic scale of China's performance market reached 51.411 billion yuan in 2018, an increase of 5 percent over the same period last year. Of this total, rural performance income was 2.902 billion yuan, an increase of 10.22 percent over 2017.
The Tourism Performing Arts International Cooperation Forum, the 2019 annual meeting on international marketing of Chinese cultural and tourism products, was held in Beijing on the 8th, sponsored by the Industrial Development Department of the Ministry of Culture and Tourism. The report released at the meeting pointed out that among China's performance market share in 2018, the performance box office revenue was 18.221 billion yuan, accounting for the highest proportion, while government subsidy revenue (excluding rural people) was 13.575 billion yuan, an increase of 9.07 percent over 2017.
According to the report, according to the performance ticketing company to provide consumer big data analysis, the performance market consumer groups tend to be younger, the post-90s population accounted for more than 60%, the proportion of people under the age of 24 accounted for 14.8%; The average price of a single consumption is 1200 yuan, which is much higher than that of movies, sports and other cultural fields.
The report shows that the theater performance sinking trend is obvious, the income growth is significant, 2018 third and fourth tier cities average more than 50 performances, an increase of more than 10% compared with the same period last year.
With the integration of culture and tourism and the vigorous promotion of global tourism, the number of tourism performances in 2018 reached 63100, with an income of 3.747 billion yuan, an increase of 9.21% over the previous year, showing a trend of popularization of consumption, pursuit of high quality and internationalization of competition.
Revenue from performing groups overseas was 3.186 billion yuan in 2018, up 6.66 percent from 2017, according to the report. With the support of governments at all levels, local academies and groups have actively integrated local culture and intangible cultural heritage into literary and artistic creation, stepped up overseas tours, and promoted Chinese culture to go abroad.