Close-up: "Express", "hitchhiking", "good luck"-- Middle East merchants at the Expo tell about the "hitchhiking" experience
Xinhua News Agency, Shanghai, November 9, by feature: "Express,"hitchhiking,"good luck"-- Middle East businessmen at the Expo tell about the "hitchhiking" experience.
Xinhua News Agency reporter
Bright green pistachios are wrapped in a thick chocolate sauce to form a heart-shaped chocolate. At the second China International Import Expo (Expo), the promotional video of Patchi, a famous Lebanese chocolate brand, drew people to a halt.
Kasim Tauffili, the Patchi agent and president of the Silk Road Trade and Investment Company in Lebanon, told reporters at the exhibition that from the proposal of "Belt and Road Initiative" to the holding of the two Expos now, China's development has provided the world with "fast trains" and "free rides". "getting on this bus means a lot to the Middle East." Tauffili said.
The two fairs have made the company more and more aware of the Chinese market. "to meet the needs of Chinese consumers, we have hired hundreds of Lebanese families to make handmade decorations for chocolate," Tauffili said. Our chocolate is not only a food, but also a gift. "
At present, Patchi chocolate has been sold on a number of e-commerce platforms in China, he said. In 2019, the company's sales in China grew astonishingly fast.
Taufili noted that in addition to the Fortune 500, many small and medium-sized enterprises also participated in the second Expo. "through the exhibition, we continue to update and innovate our products to meet the needs of the Chinese market," he said. Such a large and sustained platform is important for small and medium-sized enterprises. "
Syrian olive oil seller Yassin Diab is attending the fair for the second time. His company maintained cooperation with Chinese buyers until 2010, but Syria was at war and exports were disrupted. He recalled seeing an endless stream of tens of thousands of merchants at the giant venue last year. "I felt like good luck was right in front of me," he recalls. Sure enough, he got in touch with old customers and met new customers at the exhibition.
Syrian olive tree oil production rate is high, the traditional extraction method to maintain the quality of products, recognized by customers. Many businessmen were surprised that Syria was able to maintain production during the war. In the past year, the total export volume of Diab's enterprises has reached 2500 tons, with the Gulf countries and China being the main importers.
Lula Adib, a Syrian rose oil entrepreneur who also participated in the Expo for the second time, has also gained a lot. In the sales channel, she and her Chinese partners opened WeChat official account, Taobao store and will soon enter the G-super supermarket owned by Greenland Business Group. "China's online and offline business is very developed. Essential oils and pure dew products are favored because of the growing pursuit of health, "Adib said." this time, snacks such as rose cakes have also been added. "on the platform of the second Expo, we can try to expand a lot of new business."
Mohamed Bashi, product development manager of Egypt's GK Global Food Industry Company, brought the Egyptian national snack "Kushli" this time. The instant food, mixed with fine noodles and mixed rice with tomato and bean paste, "meets the expectations of the Chinese for exotic cuisine," Bashi said. He believes that the big stage of the Expo will also bring about exchanges in food culture, thus promoting the development of economy and trade.
Moussa Sackett, deputy director of the Amman Industry Bureau in Jordan, said that from the "Dead Sea Mud" beauty products known to the Chinese people to dates, Jordan is constantly pushing characteristic goods to the Chinese market.
In addition, China's demand for service products gives Middle Eastern countries a great opportunity to display their talents in characteristic tourism products dominated by historic exploration and exotic tourism.
The Jordan Pavilion, the guest of honor, is surrounded by a towering stone pillar model of the ancient city of Petra. Read newspapers in the Dead Sea, travel through ancient cities, explore the desert-a Middle Eastern country that attracts a large number of visitors with its unique cultural temperament.
"this is the first import-oriented fair in the world, and China has shown a strong willingness to open its doors, providing a very good platform for companies and businessmen around the world to explore new markets." Tauffili is full of confidence in the future. (participating reporters: Lin Yan, Huang Ling, Zheng Yihan, Li Liangyong, Jize, Ma Xiaoyan)