African ecommerce platform looks forward to enhanced cooperation with China
Xinhua News Agency, Abuja, Nov. 9 (Reporter Guo Jun) "We got a lot of inspiration from Chinese ecommerce platforms such as Alibaba." Saha Boinonnek, co-founder of Jumia, a leading e-commerce platform in Africa, told Xinhua a few days ago that he looked forward to strengthening cooperation with Chinese merchants in the future.
In recent years, Jumia has pushed promotions such as "Black Friday", "Mobile payment week" and "Jumia anniversary" by following the example of Chinese ecommerce's "Singles Day" shopping festival. "this is a means of gathering popularity on the platform, and it works very well," Boynoek said. "
Founded in 2012, Jumia landed on the New York Stock Exchange this year, becoming a unicorn valued at more than $1 billion, and the first African technology start-up to list in the United States, known by the media as "African Amazon" or "African Alibaba."
In Boynonnek's view, the rise of Jumia is because it is standing in the "tuyere" of the development of e-commerce in the world. "there are a large and fast-growing number of mobile phone and mobile Internet users here, but the local ecommerce platform is almost blank, so we see huge opportunities," he told Xinhua. "
After the launch of the platform in 2012, the entrepreneurial team began to vigorously carry out marketing, recruit merchants and set up a warehousing logistics network. Today, Jumia is out of Nigeria and in Africa, covering about 700m people in 14 countries, with 4.8 million active users and more than 80, 000 merchants.
"in Africa, online retail accounts for only about 1 per cent of total retail sales of consumer goods, compared with more than 20 per cent in China," Boynoek said. " He said that China has mature experience in e-commerce market cultivation, digital payment and logistics management for Africa to learn from.
In October, Jumia attended the sixth World Internet Conference, which opened in Wuzhen, China, in the hope of expanding business partnerships and attracting more Chinese sellers. Jeremy Dute, executive vice president of Jumia, said that there are currently about 1500 Chinese sellers on the Jumia platform. "I hope to attract more sellers and allow African consumers to choose more products," said Jeremy Dute, executive vice president of Jumia.