Global food "fall in love" with the Chinese market
Xinhua News Agency, Shanghai, November 9, by wire: global food "falls in love" with the Chinese market
Xinhua News Agency reporters Pan Qing and Chen Yunfu
Bluefin tuna can be called "Big Mac" bluefin tuna, small to all kinds of chocolate, colorful candy. The second session of China International Import Expo, which is being held, reveals an interesting trend: global food is "in love" with the huge potential Chinese market.
At this year's Expo, the planned area of the food-related exhibition area reached 75000 square meters, with more than 1800 enterprises from more than 120 countries and regions participating in the exhibition. This also makes the food and agricultural products exhibition area become the second Expo to participate in the largest number of countries, regions and enterprises, the largest area of the exhibition area.
Local cuisine has made its debut, and bluefin tuna from Albo, Spain, is eye-catching. The 250-kilogram "behemoth" came all the way from the Mediterranean and turned into sashimi under the knife of professionals, attracting many "glutton" on-the-spot comments.
Unlike Albo, which uses tuna to interpret "delicious", the food industry giant Danone Group focuses on "safety" and "health".
"strict compliance with organic standards can ensure food safety to a greater extent. Organic baby food is gradually being recognized and respected by Chinese families. Shimbe understands the needs of Chinese households and actively caters to this consumption trend. " Lv Bu, head of Danone's infant and child food brand Shimbe Greater China, said that the top 10 cross-border organic products, such as rice noodles and mashed fruits and vegetables, have all been certified as authoritative Chinese organic products.
But Ruikang, Niulan and other well-known Danone brands have also chosen to release new products at the Expo, including products that are "customized" according to the physical characteristics and health needs of Chinese babies. Ouyang Botang, Danone's global chief executive, said Danone would continue to plough the Chinese market and bring its high-end global research and health concepts to Chinese consumers.
Chinese consumers' demand for "more tricks" for food not only attracts the attention of overseas suppliers, but also allows local companies to discover huge business opportunities.
The listed company, known as the "snack kingdom", has chosen the first Expo to release its imported brand "Yami". This year's Expo, "Yami" brought with the United States, Russia, South Korea, France, the United Kingdom and other more than 20 countries and regions of the first-line manufacturers cooperation of 9 categories, more than 100 "foreign products."
At the Expo, Laifu is both an exhibitor and a purchaser, with 20 "buyers" shuttling through the booths to collect food from all over the world for consumers. As a member of the Shanghai Trading Group, Laifu signed strategic agreements with Australian Free Food Group and Korean Elephant Group.
"Yami will bring more authentic, healthy and delicious world cuisine into the lives of the Chinese people through the 'global direct collection' way." Yu Ruifen, president of Laifen, said.
The hot food and agricultural products exhibition area of the Expo reflects the vitality and potential of China's imported food market. According to the "report on China's imported Food Industry 2019" released at the current Expo, China has 185 sources of imported food, and the total amount of imported food reached 73.569 billion US dollars in 2018, an increase of nearly 20 percent over the previous year. Imports of aquatic and seafood products, meat and products and dairy products all exceeded US $10 billion.
Tastier, safer, healthier, more yuan. In the face of the escalation of consumption on the tip of the tongue of the Chinese people, more and more global food enterprises can not wait to talk about a vigorous "love" with this huge market.