Liaoning implements Agricultural Brand Promotion Action
Xinhua News Agency, Shenyang, 10 Nov (Reporter Zou Mingzhong) the reporter learned from the Department of Agriculture and Countryside of Liaoning Province that Liaoning is implementing an agricultural brand promotion campaign in the areas of grain, oil, vegetables, fruits, animal husbandry, aquatic products, and so on. We will strive to create a number of well-known and credible regional public brands and characteristic agricultural products brands.
According to reports, Liaoning strives to use three to five years to achieve agricultural brand construction into the ranks of advanced provinces in the country, changing from product model to brand model, so as to provide support for the development of modern agriculture and the revitalization of rural areas. The specific goal is that Liaoning agricultural products regional public brands to 50, agricultural products brands 500.
It is understood that Liaoning Province actively cultivates agricultural brands according to its industrial advantages. Panjin rice, Donggang rice, Chaoyang millet, Chaoyang vegetables, Dalian cherry, Anshan Nanguo pear, Donggang strawberry, Beizhen grape, Liaoning white cow, Liaoning cashmere goat, Liaoning ginseng, Panjin river crab, Tieling hazelnut, etc. Has become well known.
Liaoning will increase the policy support to the agricultural brand construction, and support the agricultural brand construction work. Liaoning will play a guiding role in financial funds, encourage social capital to participate in agricultural brand construction, encourage financial institutions to participate in agricultural brand construction, and encourage financial institutions to participate in agricultural brand construction. Relying on universities and scientific research institutions to carry out agricultural brand research, build agricultural brand development think tank, establish brand evaluation system.