Taste, fun, material, quality from the perspective of consumption upgrade "password"
Xinhua News Agency, Shanghai, November 10-title: "password" for consumption upgrade from the perspective of "taste, fun, material and quality" from the Expo
Xinhua News Agency reporters Yang Youzong, he Xinrong, Sang Tong
Smart 8K TV, red wine and olive oil from Italy, bluefin tuna weighing more than 250 kilograms. At the second session of China International Import Expo, a number of delicious, fun and easy-to-use exhibits were concerned by viewers and buyers, and the Expo became an important window to observe the upgrading of Chinese consumption.
Interesting: global Food Competition
At noon on the 6th, in the food and agricultural products exhibition area of the second Expo, bluefin tuna from Spain held a "fish opening" ceremony, which weighed more than 250 kilograms of tuna.
With the continuous improvement of Chinese spending power, tuna has entered the public table. Figures show that last year, China consumed more than 10,000 tons of tuna.
Inshan is the marketing director of an Italian olive oil company. She is very sorry that she missed the registration time for the first Expo. At the Expo this year, she wants to meet more partners in a wider area.
"in the past, we focused on high-end western restaurants in Beishangguang, where the market is becoming saturated. I hope that through the Expo to further expand the market, so that individual consumers can buy our products through supermarkets and other channels. " Consumers in places such as Jiangsu and Sichuan can now buy the brand of olive oil in supermarkets, Inshan said.
With the expansion of sales channels, consumers no longer rely solely on "shoulder and back" or "purchasing agent". The pattern of blending online and offline makes the shopping process more convenient. Zhou Jianguo, chairman of the Spanish oak Iberia company, said: "We only wanted to do some niche markets, but did not expect the Chinese market to be so large, the next step is to enter the wholesale market."
Interesting: service consumption is more exuberant
In the outdoor exhibition area of the North Square of the Shanghai National Convention and Exhibition Center, the Ice and Snow experience area of the Expo has attracted many exhibitors. On a treadmill-like device in Club Med Bali, a French resort chain, experiencers can wear skis and experience skiing without snow.
Henry Giscard D'Estaing, president of Club Med Bali, said that at the current Expo, Club Med Bali signed two domestic ski resorts to further expand the market. "thanks to the opportunity of the Beijing Winter Olympic Games, China's ski market is booming against the backdrop of national policy promotion and growing consumer demand."
Reporters in the Expo found that in the physical goods consumption continues to grow at the same time, consumer service consumption demand is further released.
Industry insiders said that the proportion of food expenditure in overall consumer spending has declined, while the proportion of service consumption has increased, reflecting the upgrading of China's consumption structure. With the further improvement of the market consumption environment, the continuous growth of the cultural tourism industry, and the promotion and upgrading of convenient payment methods, the service consumption demand of Chinese residents will be further met.
Material: "hard Core" Technology products are popular
At the Qualcomm booth at the Expo, eight 5G phones attracted the attention of exhibitors. Spectator Mr. Yang picked up a 5G mobile phone and clicked on the speed measurement software, 100, 200, 500. At one point, the phone download rate exceeded 800Mbps, which made Mr. Yang, who experienced "5G speed" for the first time, sigh. "this is more than ten times the speed of 4G, and I want to change a 5G phone."
5G has now flown into the homes of ordinary people. Take Shanghai as an example, by the middle of October this year, Shencheng had opened a total of 11859 5G base stations, realizing 5G coverage in the core urban area, and striving to complete the basic coverage of the main urban area within the outer ring line within this year.
With the wider coverage of the 5G network and the introduction of more 5G phones, more and more consumers will experience the "bliss" of 5G. Meng Jiao, chairman of Qualcomm China, said: "China plays an important influence and guiding force in the development of 5G in the world, and Chinese power is also accelerating the process of 5G business in the world."
The Chinese market is very large, which makes the Expo become a stage for the competition of high-end electronic technology products. At the Samsung booth, the 85-inch 8K TV presents an amazing quality of delicacy. Booth staff said: "although the current 8K film source is not many, but the hardware equipment will generally walk in front of the content, we are very optimistic about the purchasing power of Chinese consumers and market prospects."
Dai Zihua, head of Asia-Pacific business at HSBC, said that in the eyes of overseas companies, the growth of Chinese income, the expansion of middle-income groups and the increase in consumer demand for high-quality goods have all contributed to the continued growth and upgrading of Chinese consumption.
There are products: trend "cutting edge" to shape a better life
Amori Pacific Group, a cosmetics company from South Korea, selected 11 brands and nearly 400 exhibits to participate in the second Expo this year, doubling the number of exhibits from last year. Gao Xin, general manager of China Marketing at Amori Pacific Group, said that more R & D strength and new products will be given priority to the Chinese market.
At the first Expo, Amori Pacific demonstrated the first custom mask technology. At this fair, Amelia Pacific has brought a personalized makeup experience of "skin measurement and customization", including intelligent phototherapy beauty instrument for testing before nursing, "mixing lip color" on-the-spot lipstick show, and so on.
In the quality life exhibition area of the Expo, a British shoe brand has brought its own brand-new release of shoes. On the one hand, they have established ties with boutiques and buyers in China's first-tier cities to expand offline channels, according to Gigi Grace, the founder of the brand. On the other hand, they have also optimized online sales channels, with online shoppers shipping directly from bonded warehouses after placing orders, reducing shipping time by 2/3.
The introduction of more quality goods, more tidal flu "sharp goods", in recent years, open the market, Ole Qi and other new batch of foreign supermarkets to accelerate the entry of the Chinese market. Sam, a high-end membership store owned by Wal-Mart, also said it expected to have 40 stores in China by 2022.
Qian Yixin, managing partner of KPMG China's retail and consumer goods industry, said that for retail enterprises, price-led homogeneous retail has become impossible, and relevant enterprises should pay attention to product selection and speed up digital transformation in the future. Further open the online and offline sales channels. (participation in writing: Gao Shaohua)