"Mushroom Village" and "Electric shock" enjoy the benefits of increasing income
Harbin, 13 Nov (Xinhua) the title: "Mushroom Village" and "Electric shock" enjoy the benefits of increasing income
Wang Jianwei and Sun Xiaoyu
The model village of Hailin Town, Hailin City, Heilongjiang Province, which is known as the "mushroom village", is famous for growing hericium Erinaceus. In recent years, the hericium Erinaceus in the village has achieved sales "expansion increment" by relying on e-commerce platforms. E-commerce platform forced hericium Erinaceus through processing "transformation appreciation", hericium Erinaceus industry has been developed, growers have also enjoyed the benefits of income.
In the past two days, Yuelaiyi and the Edible Fungi cultivation Co-operative of "Mushroom Village" are still busy delivering goods because many "competitors" have sold out all their spare parts on "double 11" and have to restock them quickly.
Cooperation with "competitors" is the new way for cooperatives to play "Shuang 11" on the e-commerce platform this year, not only to stock up on their own online stores, but also to send goods ahead of time for other online stores that they jokingly call "competitors" and sell their products. Their stores have joined forces with their "competitors" to fight, and this year's "double 11" e-commerce platform has doubled its revenue to cooperatives compared with last year.
The "ecommerce" experience of "Mushroom Village" is all the way to the ditch. In recent years, Hailin City has created the "Xinmin River hericium Erinaceus industrial belt." the model village happens to be the starting point of the industrial belt. The village party branch led the major growers to set up Yuelaiyi and edible fungus planting cooperatives in 2015. The cooperative registered Taobao shops that year.
Xie Guoqiang, secretary of the party branch of the model village, said: "in 2015, we heard that Taobao platform sold tens of billions of dollars in a few hours, while the sales of e-commerce in cooperatives were zero, and the stimulus was very strong. At that time, online stores had just set up shelves, and there was nothing to sell. And there's no one to do it. "
On "double 11" in 2016, the sales of e-commerce by cooperatives reached 20,000 to 30,000 yuan. "although there is not much money, it is still quite encouraging compared with the previous year," Xie Guoqiang said. "this year, most of the products sold are dried hericium Erinaceus."
"apart from dry products, how about fresh products? Do you have any processed products of hericium Erinaceus? " As e-commerce platform sales gradually stabilized, some customer feedback let the cooperative "moved."
In order to type their own name, the cooperative gradually promoted the production and marketing of fresh mushrooms and the research and development of hericium Erinaceus processing products. Fresh mushrooms with a bright and pleasant appearance are soon favored by the market; the introduction of processed products such as hericium Erinaceus powder has been welcomed by customers and has become a popular style product sold by cooperatives in the past two years.
In 2017, "double 11", cooperative e-commerce sales straight to 100000 yuan; 2018 "double 11", easily exceeded 100000 yuan. Xie Guoqiang said: in the process of turning cooperatives into "sturdy" cooperatives, the e-commerce platform has made great efforts to push the cooperatives to complete the "shotgun change" from simple production and marketing of raw mushrooms to intensive processing of products in recent years. Online and offline customer resources have also achieved a benign transformation.
Xie Guoqiang said that the e-commerce platform is not only a platform for selling things, but also a place to show the identity of our agricultural products. It forces you to do a good job in the base, process and package the products.
In 2018, the total sales of Yuelaiyi cooperatives exceeded 10 million yuan, of which e-commerce platforms accounted for nearly 40%, and the number of employees specializing in e-commerce in cooperatives increased to nearly 10.
At present, the whole village of "mushroom village" grows more than 1000, 000 bags of hericium Erinaceus, with an annual output value of more than 5000, 000 yuan, and an annual per capita income of more than 8000 yuan. As the main force of the "Mushroom Village" using the e-commerce platform to sell hericium Erinaceus, Yuelaiyi Cooperative has exceeded 10 million yuan in sales in the first 10 months of this year, of which the revenue brought by the e-commerce platform has accounted for nearly 60 percent.