A WeChat account makes Community Governance "Pepsi"
Xinhua News Agency, Chengdu, November 14 (Reporter Li Like and Dong Xiaohong) the weather is getting colder and colder. In the Erjiang Temple community, Huayang Street, Tianfu New District, Chengdu, 55-year-old Ning Zhongxiu is very busy as a backbone volunteer in the community. She is conducting a lecture on female pelvic floor exercises in the community. "the residents of our community are vying to be community volunteers!"
Speaking of the reasons why community residents are keen on community volunteering, Ning Zhongxiu took out several carefully guarded "vouchers" from her shopping bag: "four coupons can be changed into a volunteer uniform. I have to save it to change clothes for my sisters. You can also exchange it for something in the store. "
From the organization to find the masses, to mobilize businesses to actively participate in community voluntary service through the replacement of resources, forming the incentive closed loop of voluntary service, Erjiang Temple community has explored a new path in voluntary service.
"in the past, when it comes to community volunteerism, we used to sweep the floor to pick up trash, and people said we were a cleaning company." Xu Tangdi, a member of the party work committee in the south of Huayang street in Tianfu new district, is a resident and head of the spark social service center in Chengdu Tianfu new district. A year ago, he and his colleagues began looking for ways to upgrade community volunteer service.
Xu Tangdi took out his mobile phone and recommended a WeChat account "Erjiang Pepsi" to reporters. "through the promotion of early community activities, we have made WeChat and 20,000 community residents friends." Xu Tangdi said that by giving full play to the platform function of WeChat, open businesses advertise in the "Erjiang Pepsi" circle of friends, providing an opportunity to activate voluntary service.
According to reports, the community to mobilize businesses to take out their own goods as voluntary service to exchange prizes, become loving businesses, at the same time, businesses can use coupons in the "Erjiang Pepsi" to exchange free advertising opportunities, community voluntary service to form a closed loop.
The reporter saw on the Erjiang Temple community commercial street that many businesses have affixed with the logo of "loving merchants". "people have come up with their own signature products as prizes, and the more popular the prizes, the better the business." Xu Tangdi said.
"if the people have something to call out, we must have something to do with it. Grass-roots party organizations should give full play to the pivotal role of social organizations under the leadership of the Party, and adhere to and improve the social governance system of co-building, co-governance and sharing. " Xu Tangdi said.