Grasping the upgrading of Chinese consumption, New products and New Services emerge in endlessly
Xinhua News Agency, Shanghai, November 14th, by the title: grabbing the upgrading of Chinese consumption, new products and services emerge in endlessly
Xinhua News Agency reporter Gong Wen
Retail sales of consumer goods totaled 33.4778 trillion yuan from January to October, an increase of 8.1 percent over the same period last year, according to data released by the National Bureau of Statistics on the 14th. The market sales have expanded steadily, and the consumption of upgraded commodities has increased rapidly.
Specifically, in October, the number of units above the quota for communications equipment and sports and entertainment goods increased by 22.9 percent and 11.5 percent respectively, faster than the 15.7 and 4.3 percentage points of the total retail sales of consumer goods in the same month.
"with the use of 5G, AI, 8K and other technologies and equipment, it will bring us great business opportunities." 'We are finding more and more calls from Chinese users for self-help printing based on mobile payment, 'said Xiushu Ozawa, vice president and executive director of Canon Group Co., Ltd. As a result, a new business, Super Yunjia Printing, has been developed to meet the needs of China's localized market, and now the market feedback is good, and it also allows more people to know that Canon is more than just cameras.
"I've been in China for 15 years, and the longer I stay, the younger I get, because the people around me are very enthusiastic and positive. The Chinese market is full of charm, not only me, but also Canon headquarters will mention 'China first'. " Ozawa said.
The great potential and vitality of China's consumer market has led more and more enterprises to speed up the pace of adjustment.
Decathlon, a sporting goods retail group, came to the first session of China International Import Expo as a visitor in 2018. It was here that Dubai, vice president and director of retail operations at Decathlon China, and his team met an artificial intelligence and robotics company, and three weeks later they decided to work together to develop a new retail robot. Today, the robot "Dibao", which can take stock of all categories of products in real time and predict and analyze commercial sales, has begun to serve 23 shopping malls in Shanghai after completing its "debut" at the second Expo. More than 200 shopping malls in China are expected to be stationed next year.
Wang Kingting, vice president of Decathlon China, said that consumer upgrades are reflected not only in meeting the diverse needs of consumers, but also in the speed and fun of the service, the new retail experience. China's consumption structure and consumption habits are changing. For example, the consumption of "post-90s" and "post-95" is greatly influenced by Internet platforms, social media and so on.
From January to October, online retail sales nationwide totaled 8.2307 trillion yuan, up 16.4 percent from a year earlier, according to the National Bureau of Statistics. Of this total, online retail sales of physical goods totaled 6.5172 trillion yuan, up 19.8 percent, accounting for 19.5 percent of the total retail sales of consumer goods, an increase of 2.0 percentage points over the same period last year.
Fan Ruisi, president of Yizi Greater China, which owns Oreo, bakery and other brands, said that at present, online business is the fastest growing channel for sales in China. China is a dynamic and rapidly changing market, and the company will accelerate the introduction of other popular overseas brands to serve more consumers.
Unilever, on the other hand, through the layout of live broadcast channels, the use of data enabling, to open up new passenger flow, stimulate new consumption, so that the frequency of online transactions reached a new high.
In addition to eating and playing well, the escalation of residents' consumption in health is also more prominent. Yang Zhiyu, chief executive of Ma Jiao Dental (China), said: "in the past, people used to see a doctor after a bad tooth and a pain, but now they focus on early prevention and health care. From the consumer point of view, children account for about 30%, a 0-5-year-old children's oral health package has become a popular product. The company has opened its first store in Beijing since 2013 and now has 24 stores in 16 cities across the country. "
Similarly, during the "Singles Day" period this year, Ali Health and Alipay launched an appointment service at oral night clinics in 22 cities across the country for the first time, which was praised by many young white-collar workers who did not have time to see their teeth during the day.
Zhao Ping, director of the State Trade Research Department of the China Council for the Promotion of Trade Research Institute, said that at present, rigid demand consumption and development consumption go hand in hand, on the one hand, to encourage innovation, such as technological innovation, model innovation, and so on. On the other hand, we should also improve the relevant laws and regulations as soon as possible to create a reassuring consumption environment.