870 billion yuan! China's online retail sales increased by 26.7% during the "double 11" period this year
Xinhua News Agency, Beijing, 14 Nov (Reporter Wang Yuxiao and Chen Weiwei) A spokesman for the Ministry of Commerce, Gao Gao, said on the 14th that according to the data of the main e-commerce platforms monitored by Business big data, from November 1 to 11 this year, Online retail sales across the country exceeded 870 billion yuan, an increase of 26.7 percent over the same period last year.
Peak day at the Ministry of Commerce's regular news conference, this year's "double 11" period, the size of the online retail market reached a new high, mainly showing five major characteristics.
Upgrade goods are selling well. New products start to pull quality consumption, many fast-selling brands and foreign new brands choose to release new products in the e-commerce platform, new mobile phones, sports watches and so on become popular products. Sales of 21 Chinese time-honored brands have grown by more than 50%.
Consumption of services is growing rapidly. Health consumption such as medical beauty, oral cavity and physical examination has become a new hot spot, and the number of appointments for related services has increased more than fivefold. Online travel sales grew by more than 100%, and domestic and car services maintained their growth momentum.
Emerging market space has become a new driving force for consumption growth. About 70% of the new online shopping users came from emerging markets represented by third-and fourth-tier cities, counties and towns. The growth of demand for tourism products among young people in two, three, four-tier cities and small towns is significantly higher than that of residents in first-tier cities. Sixty per cent of orders for best-selling products such as home appliances, makeup and furniture come from emerging markets.
Online and offline linkage to promote the consumer market quality expansion. E-commerce platform to accelerate the integration of business forms, through the comprehensive digital transformation of offline stores, to create online and offline linkage "life circle", and gradually form a full ecological consumption model. Logistics efficiency has also been effectively improved because of the application of new technologies such as artificial intelligence.
Customized consumption promotes the upgrading of brand supply chain. Through big data, e-commerce platform helps brand enterprises customize goods according to demand and drive the transformation and upgrading of supply chain. During the "double 11" period, sales of new products such as mother and child washing machines and humidifiers increased exponentially compared with October.
With regard to webcast promotion, Gao said that as a new e-commerce marketing model, webcast promotion can help consumers improve their consumption experience and open up sales for many products with guaranteed quality and guaranteed services. At the same time, the operation of any business mode must comply with the relevant laws and regulations, and the legitimate rights and interests of consumers must be protected.