Integration of Literature and Tourism to promote the inheritance of Jiuxiang Town in the South of the Yangtze River
Xinhua News Agency, Nanjing, 15 Nov (Reporter Liu Weiwei) as Qingquan was injected into the wine tank, 2019 Soviet yellow rice wine launched "winter wine," and the annual Wujiang Wine Township Tourism Culture Festival opened in Taoyuan, a small town in the south of the Yangtze River. As the birthplace of the provincial intangible cultural heritage "Tongluo Yellow Rice Wine brewing Technology" in Jiangsu Province, Taoyuan Town, Wujiang District, Suzhou City, promotes the transformation and upgrading of the wine-making industry with the integration of culture and tourism, and helps to promote the non-legacy inheritance.
Shen Jianxing, secretary of the party committee of Taoyuan Town, said that the Wine Township Tourism Culture Festival has gone through 17 years and has set up a cooperation platform for the development of Taoyuan yellow rice wine industry and the inheritance of non-heritage techniques in yellow rice wine brewing, attracting well-known enterprises to invest in each other.
Walking into the brewing workshop of Suzhou Tongli Red Brewing Co., Ltd., the scene of controlling fermentation temperature by an old brewer no longer exists. After getting the investment of Hengli Group, the wine-making enterprise adopts computer intelligence to control the fermentation temperature in order to make the yellow rice wine fermentation in a digitally controllable state, stabilize the wine quality and increase the yield.
Taoyuan Town also introduced Suzhou Bugao Investment Development Co., Ltd. to invest in the cool guest wine industry to create a world-class yellow rice wine brand. Cool guest wine industry has set up a wine culture display center, research and development center, basic wine storage base, modern filling workshop, etc., break through the shackles of traditional yellow rice wine drinking habits, and turn the products into a good drink for fashionable young people.
In order to activate and inherit non-heritage skills, Taoyuan Town closely combines the yellow rice wine industry with culture and tourism, excavates the historical resources of wine culture, and creates a small town with cultural characteristics of yellow rice wine, which integrates industrial development, cultural display and eco-tourism.
"the annual production of Taoyuan yellow rice wine is 150000 tons, close to 110 of the total sales of yellow rice wine in China, and the added value of yellow rice wine has increased rapidly." Shen Weilin, mayor of Taoyuan Town, said that a number of distinctive brands of yellow rice wine have been carefully cultivated, so that the intangible cultural heritage of "Tongluo yellow rice wine brewing technology" has been passed on and developed in production.
As early as the Spring and Autumn period, Taoyuan folk brewing workshop carefully brewed court tribute wine will be famous in southern Jiangsu Wu Yue situation. Today, Taoyuan has more than 20 large-scale wine-making enterprises and more than 20 kinds of yellow rice wine brands such as "China well-known Trademark", "National Green Food", "Jiangsu famous Trademark" and "Jiangsu famous Brand products".