China's Agricultural Brand enters the "Fast track" of healthy Development
Xinhua News Agency, Nanchang, November 16 (Reporter Yu Wenjing and Li Jiaying) in recent years, China has vigorously implemented the brand strategy of strengthening agriculture, creating a total of 43000 agricultural products identified as green organic and geographical indications, and branding has led to the standardization of agricultural production. The qualified rate of routine monitoring of the quality and safety of agricultural products has been more than 96% for five consecutive years. Chinese agricultural brands are entering the "fast lane" of healthy development.
This is what the reporter learned from the 17th Agricultural Fair held by the Ministry of Agriculture and villages in Nanchang, Jiangxi Province. Han Changfu, minister of agriculture and villages, said at the China Agricultural Brand Construction Summit Forum that China has initially built an agricultural brand policy system and formed characteristic regional business cards such as Xihu Longjing Tea, Qinzhou Huang Xiaomi, Rongchang Pig, and Gannan navel Orange. Green and high-quality agricultural products are favored by consumers at home and abroad. Last year, the online sales of agricultural products reached 340 billion yuan, and agricultural brands have effectively enhanced the market competitiveness of China's agriculture.
He said: the construction of China's agricultural brand is still in its infancy, the grading and grading of agricultural products and packaging marketing are not enough, the storage and preservation of fresh agricultural products and cold chain logistics facilities are not perfect, and the circulation efficiency of agricultural products is not high and the cost is high. Lack of well-known brands with world influence.
Han Changfu said: in the next step, China's agriculture will adhere to brand building as a guide, run through the whole process of agricultural supply-side structural reform, and open up the whole industrial chain of production, processing, circulation, and sales. Ask the brand for market, quality and benefit. We should optimize the industrial structure, optimize product quality, strengthen quality and safety control, strengthen the construction of cold chain logistics infrastructure, and enhance the processing capacity of agricultural products sorting and classification, pre-cooling and fresh-keeping, warehousing logistics and so on. Promote brand culture, enhance comprehensive benefits, the use of traditional technology, creative design, agricultural experience and other ways to promote the integration of agricultural industry and important cultural heritage, folk skills, rural customs and other integration development. Highlight the brand effect, build a digital village, implement the "Internet +" agricultural products out of the village to the city project, the development of rural e-commerce, so that more "small and beautiful" and "small and special" brand agricultural products marketing the whole country, to the world.