Promoting the Integration of Culture and Tourism consumption in the Yangtze River Delta
Xinhua News Agency, Shanghai, November 22 (Reporter Li Rong) on the 22nd, Shanghai, Hangzhou, Suzhou, Nanjing, Hefei, Ningbo, Wuhu, and Shanghai Xuhui District 1 Culture and Tourism Bureau jointly established the Yangtze River Delta Cultural and Tourism consumption Integration Alliance with Ali Cultural Entertainment Group. We will jointly promote the integration of cultural and tourism consumption in the Yangtze River Delta, the co-construction of the carrier network of cultural and tourism resources, the sharing of measures to benefit the people, and the win-win integration and development of the cultural and tourism industry.
The establishment of the Yangtze River Delta Alliance for the Integration of Culture and Tourism consumption will promote the co-construction of the carrier network of cultural and tourism resources and the sharing of cultural and tourism consumption measures for the benefit of the people, one city, one discussion, one thing, one policy. We will actively introduce measures to benefit the people by combining the actual situation of residents' consumption in the Yangtze River Delta region and the characteristics of the cultural and tourism industry in various cities. We will extensively mobilize the enthusiasm of cultural and tourism merchants in various cities, share the advantages of cultural and tourism resources in various cities, and work together to create the "consumption season of cultural and tourism in the Yangtze River Delta"; The introduction of Ali Entertainment Group and other platform enterprises to participate, the extensive use of mobile payment, electronic travel and other technical means to launch a "one-vote play in the Yangtze River Delta" integrated cultural and tourism consumption solution to create a convenient and quick consumption environment.
As a pilot region of national cultural consumption, the innovative mechanism of the seven cities and one district in the Yangtze River Delta, using digitalization as the media, explores a new model to stimulate the potential of cultural and tourism consumption, releases regional cultural and tourism consumption activities, and provides high-quality cultural and tourism consumption experience for the masses. Shanghai has made great efforts to create a variety of platforms, launching 100 activities in seven major sectors, and making every effort to kick off the "cultural brand" in Shanghai. Xuhui District has created a characteristic cultural and tourism consumption gathering area such as "Art West Bank" and "Xu Family Huiyuan". It has taken the lead in holding 100 events of Shanghai International Art Trade month, and launched a series of consumer activities with the theme of "converging Literature and Art + benefiting Life".